Fin Medium

Colgate-Palmolive (India)  is strongly focused in the Personal Care business which includes Oral Care. The Oral Care business accounts for over 90 per cent of the Company’s sales turnover.  It is having moat of market share with > 55% in oral care business. The product range sold by the company in oral care (hygiene) are - Toothpaste - Pastes, Gels, Powders, Polishes Toothbrushes & accessories - Manual, Electric, Battery powered, Replacement toothbrush heads Mouthwashes / Rinses - non medicated, medicated Dental accessories / ancillaries - Dental flosses, breath freshners, cosmetic dental whitening products, dental water jets Dental products like fixatives Dental prosthesis cleaning solution Brief History:  In 1806, devout Baptist English immigrant soap and candle maker William Colgate established a starch, soap, and candle factory on Dutch Street in New York City under the name William Colgate & Company.   In 1896, the company sold the first toothpaste in a tube, named Colg